Get Inspired with over 200 most trusted Suppliers from Asia at the Global Sourcing Fair Viet Nam

Since its debut in 2023, the Global Sourcing Fair Viet Nam has grown into a vital meeting point for both local and international manufacturers. Now in its third year, the event continues to attract a wide array of businesses, from handcrafted decor to innovative fashion accessories and lifestyle goods. We at Artex Nam An are proud to have been part of this journey from the very beginning.

Held annually in April at the Saigon Exhibition & Convention Center, the Global Sourcing Fair Viet Nam 2025 features

• 400+ exhibitors
• 700+ booths
• 9,236 international visitors.

In addition to product showcases, the fair delivered real value through dedicated activities such as one-on-one buyer meetings and business seminars, offering businesses a comprehensive platform to network, to learn together, and grow together.

Valuable Insights from the Fair

The Rising Reputation of Viet Nam’s Manufacturing Power

With the ongoing shifts in global taxation and trade policies, buyers are increasingly setting their sights on Vietnam, not merely as a “mini-China,” but as a crucial “China + 1” destination.

During the fair, it became clear that Viet Nam’s manufacturing reputation is on a rise. We have visitors praising the country’s strong reputation for solid craftsmanship, along with incredible service and business integrity. There’s a growing recognition that Viet Nam is no longer simply a low-cost alternative: it’s evolving into a significant source of creative, high-value design.

The Unique Edge of Viet Nam’s Trade Fairs

This growing reputation is also reshaping the nature of trade events held internationally.

Established European fairs like the the Ambiente Frankfurt in Germany cater to mature markets, with an emphasis on luxury and heritage.

In contrast, fairs in Vietnam, like the Global Sourcing Fair, showcase Vietnam as a newly emerging and highly promising hub. This landscape boasts a booming business environment and favorable export policies, attracting numerous large brands with sourcing offices in cities like Ho Chi Minh City. Understanding this shift is essential for those looking to diversify sourcing strategies and capture emerging opportunities.

In-House Production as a Key Advantage

More than ever, buyers are actively seeking partners who can combine strong design capabilities with their own production means. In the eyes of discerning international buyers, ideal partners for long-term collaboration must be integrated producers, one who can ensure quality, transparency, and agility from concept to delivery.

Preparing for the Global Stage

Artex Nam An’s preparation for the fair began almost a year in advance.

With insights from global trends and customer feedback gathered from Marketing and Sales departments, our R&D team worked closely to refine our new collections. Thus, the collection we poured our hearts and soul into is not only a joint effort between our company’s departments, but also a reflection of input from our customers and partners worldwide.

While our products took center stage, the exhibition booth design is no less important, for it highlights the products and ensures the best experience for our valued customers. You eat with your eyes first, after all.

Our booth captured the essence of our brand identity, while offering visitors a clear and welcoming journey exploring our product offerings.

What we brought to the Fair:

• A seven-member support team with varied expertise in sales, design, and production.
• Exclusive previews of new seasonal collections.
• Products highlighting sustainable materials such as Rattan, Seagrass, Bamboo, and Water Hyacinth.
• A curated display aligned with 2025’s key Home & Lifestyle trends.

Building Global Bridges

Throughout the three-day event, we had the privilege of welcoming a diverse range of buyers and partners from around the world. The fair provided invaluable opportunities to connect with key players in the handicraft industry, from regional distributors to representatives of global retailers. What truly surprised and encouraged us was the keen interest shown by individuals from seemingly unrelated sectors, such as plastic, cosmetics, and textiles. This unexpected engagement was a significant positive takeaway from the trade show, prompting us to step beyond our traditional boundaries and rethink exciting new possibilities for our business.

We also took part in curated networking programs provided by Global Sources, including 1:1 Business Matching sessions and industry seminars.

Artex Nam An is especially grateful to our long-time global partners who traveled great distances to visit our booth. These invaluable relationships, coupled with the exciting new connections forged at the Global Sourcing Fair Viet Nam, ignite our enthusiasm for future growth and the incredible opportunities that lie ahead.

In case you couldn’t come to see us at the last fairs, you can check out our Collections updates here: Research & Development

What’s Next

Preparation is already underway for the the Ambiente Frankfurt 2026 and Global Sourcing Fair Viet Nam 2026, and Artex Nam An are no exception. These events will offer even greater opportunities to showcase our evolving collections and strengthen ties with our partners worldwide.

If you missed us this time, we sincerely hope to see you at the next fair. Until then, we’ll be hard at work continuing our mission of sustainable craftsmanship. and preparing to bring even greater value to the global market.